The Cross-Gender Evolution of Nintendo’s Marketing of Zelda

Oh, what a difference 30 years makes.

Teenage boys lusting over a centerfold spread (“Woah, nice graphics! I’d love to get my hands on that!”), a turtleneck performance artist apparently trapped in his parent’s basement, and a macho rapper pontificating on the hero’s journey (“a man’s gotta do what a man’s gotta do”).

Fast forward to the 21st century and note the remarkable shift in tone and (gasp!) the new player demographic.

Hmm… Could this be next?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s