The Cross-Gender Evolution of Nintendo’s Marketing of Zelda

Oh, what a difference 30 years makes.

Teenage boys lusting over a centerfold spread (“Woah, nice graphics! I’d love to get my hands on that!”), a turtleneck performance artist apparently trapped in his parent’s basement, and a macho rapper pontificating on the hero’s journey (“a man’s gotta do what a man’s gotta do”).

Fast forward to the 21st century and note the remarkable shift in tone and (gasp!) the new player demographic.

Hmm… Could this be next?

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